The world finally understands the essential role of design. Products look better than ever, interfaces feel intuitive, and companies are hiring designers at an increasing rate. But, the designer’s role has been changing over the last few years. It’s no longer enough to iterate and understand your user, instead in today’s world, designers should be able to do both – identify problems and build solutions, which will increase their worth by at least 10 times for any company. When you can do both, you can do things that no one else can do and you will be a unique asset to your company.